Check out some of the latest articles about Searching For Sero. If you are a member of the media and would like to receive our press kit or chat more with us, please email

Ottawa Outdoor Show Talk

Ottawa Outdoor and Adventure Travel Show | John and Tracy Live Talk

The Searching For Sero team take 40 mintes to talk about thier modivation and reason behind the project. If you arn’t entirely sure what the project is all about yet, this is the video to watch. The recording is availalbe on YouTube and is taken from a live broadcast on Periscope.

Ottawa Citizen

Ottawa Citizen | The UpBeat: Searching for Sero, a road trip to show green exercise’s healing power

It was a warm and sunny Monday morning in August. Our weekend getaway had left us with a happy feeling. I was getting ready for my day at work. My partner, John Rathwell, was making coffee. The phone rang and neither of us could anticipate how much that call would change our lives..

CTV Ottawa Morning Live

CTV Ottawa Morning Live  | Searching for Sero

John Rathwell and Tracy Guenard sit down with CTV Ottawa Morning Live to chat about Searching For Sero. Watch the full clip at


CBC News Ottawa | Searching for Sero mental wellness project grows out of suicide grief

John Rathwell was mourning his father’s suicide when his partner’s aunt took her own life just months later in December 2014.

“It brought back, pretty much all the memories and the emotions that I was just starting to get over, and all of a sudden I had to relive them,” he said

Outdoor Retailer

Outdoor Retailer | 2016 Outdoor Inspiration Awards

The sixth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will be celebrated at a ceremony at the Salt Palace Convention Center on Friday, January 8, 2016 at 6:00 p.m., the second night of Outdoor Retailer Winter Market. A true outdoor community event, the Outdoor Inspiration Awards celebrate those that inspire and encourage others in their communities to enjoy, participate in and support outdoor activities and the outdoor industry

Creative Wave Movement

Creative Wave Movement | Searching For Sero

There’s a peaceful tone to his speech; an ease in the way he speaks of remaining positive. It’s an unassuming, effortless way in which he prevails through each question.  And yet, no one would ever know that John Rathwell lost his father just months prior to our conversation


Rapid Mag

Rapid Magazine | Paddling Community Rallies to Support Mental Wellness Project

“We want to tell the stories of people who have found balance in their lives, and found their happiness, and inspire others to do the same,” says photographer John Rathwell in a video on the Searching for Sero crowd funding campaign




Searching for Sero is the brainchild of Ottawa, Ontario couple John Rathwell and Tracy Guenard. The project aims to uncover the manner in which people recover from and cope with the stress of mental illness- whether it affects them or someone close to them

Live 88.5

Live 88.5 FM | Searching For Sero      

John Rathwell and Tracy Guenard are going to spend 2 years travelling in a Westfalia to raise money and awareness of mental health.  Check out their website at


Uproxx | This Couple Setting Out On A Two-Year Van Trip To Shine A Light On Mental Illness Is Sure To Inspire You

You’ve probably seen some variation of the #vanlife story over the past few years. People living in cars, crossing the globe on a quest for something real.  It’s not a new concept — William Least Heat Moon wrote Blue Highways back in ’78 — but the idea of a road-trip-as-lifestyle-choice has continually evolved and taken on new opportunities for monetization (social media, blogs, etc.)

Mountain Life

Mountain Life | Happiness is Out There: The Searching for Sero Project

Pro photographer John Rathwell and partner Tracy Guenard are sacrificing everything for the sake of suicide prevention. After Rathwell lost his father, and Guenard her aunt to suicide, the couple decided to do something about it. They wanted to spread the word about mental wellness and suicide prevention. They plan to spend two years traveling the continent gathering photographs and stories of those who use outdoor adventure to find happiness and balance in their lives

Active Junky


Countless outdoor enthusiasts have fallen in love with the idea: sell your belongings, buy a van, hit the open road. Kerouac meets McConkey. We’re no strangers to the allure of it; we’ve spent a plenty of time scrolling through #vanlife and salivating at the potential for unhindered adventure


Ottawa Sun

The Ottawa Sun | Ottawa couple documenting those who find Zen in outdoor adventures

Serotonin and a 25-year-old Volkswagen camper are driving John Rathwell and Tracy Guenard to hit the open road

Canoe & Kayak

Canoe & Kayak | Crowdfunding Project: Searching for Sero(tonin)

Serotonin is the chemical in our brains that is associated with happiness. And, according to recent studies, the chemical is produced while exercising outdoors.

John Rathwell (photographer) and Tracy Guenard (writer) are embarking on the ultimate North American adventure road-trip to discover stories of serotonin. The pair will take two years to traverse the continent, gathering the stories of people who have found mental wellness through the recreation in the outdoors


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