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NEWS | Outdoor Retailer Recap

January 11, 2016

We just returned home from Outdoor Retailer in Salt Lake City. It was such an amazing time. We got to catch up with old friends and meet some amazing new ones. On top of it, we got to take part in the beautiful and touching Outdoor Inspiration Awards. First off, we want to congratulate Andy Janicki […]

NEWS | 2016 Outdoor Inspiration Awards Finalist

December 15, 2015

Editors Note: We are truly excited to be named finalist and are looking forward to our trip down to Salt Lake City to attend the awards. Thank you so much to all the amazing fans and followers who believed in what we are doing. Ottawa ON – On behalf of Outdoor Retailer and adidas Outdoor, along with […]

Preparing | Thank You

December 2, 2015

Six months ago, when we first had the idea of a crowdfunding campaign for Searching for Sero, we had no idea about what we were getting into. Just like all our endeavours, it started with a brilliant idea. You tell yourself “Of course, that’s so simple!” Then inspiration and creativity jump on board and you […]

Guest Post: Find What Brings You Joy and Go There

November 13, 2015

Editors Note: Since launching this project, we have had so many people share their stories with us and tell us how they connect to the core theme of Searching For Sero. Amy Hall, an old high school friend of John’s connected immediately. Without further ado, here is her how and mainly where she #FoundSero.   A completely flat day on […]

PRESS RELEASE: Searching For Sero Has Successful Crowdfunding Launch

October 31, 2015

OTTAWA COUPLE TO CROWD-FUND MENTAL WELLNESS PHOTOGRAPHY PROJECT Searching For Sero have successful launch of crowd-funding campaign after losing family members to suicide October 31, 2015 For Immediate Release Ottawa, ON  – Professional photographer John Rathwell and partner Tracy Guenard have decided to sell their house, almost everything they own, and are hitting the road […]

Adventures | Robert Rathwell Memorial Trail

August 3, 2015

Last Friday, John Clark of the London Jeep Club invited my mother, Tracy and I to Nogies Creek, near Bobcaygeon ON. This is where my father helped build a Jeep trail, which was named “Rathwell Trail”. When we arrived at the trailhead, it was clear that we were the odd ones out. Everyone had Jeeps with […]

Preparing | The Logo

July 23, 2015

Editors Note: A massive thanks is owed to Zachary Osmond for designing the perfect logo for Searching For Sero. You must also know, that not only is Zac an amazing graphic designer, but also has a deep passion for working with leathers and waxed cotton. He makes some pretty amazing products, you should check them out […]

Preparing | The Van

June 2, 2015

K.C. Sherwood once said “The hardest part is getting started”. I hope that is true, because getting started has been a long, twisted road of setbacks and road blocks, and we haven’t even hit the road yet! But, we have now overcome one of the biggest hurdle we need to do this project. When we […]

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