It has been couple months now since our last #SeroStory. If you missed it, we had the water jacket in our engine fail and had to put a new one in the van. We had to drop a chunk of coin for this. Since then, we have been working hard to pay it off, and figure out what the future of Searching For Sero is.

There was a physical and financial toll to the project for both of us. Tracy and I sunk our hearts, wallets and credit cards into finding and writing one #SeroStory per week. Now that we have ran out of money twice, we have confirmed that the concept is simply not financially sustainable.

We’ve spent the last couple months contemplating the future of the project, re-thinking it and weighing all of our options. It wasn’t easy. After all, Searching For Sero is a passion for both of us, a motivation which comes from each of us loosing family to suicide. We wanted to use the project to open up dialog about mental wellness and the importance of outdoor adventure as a means to happiness. And it was probably also a tool in our own grieving.

And while we feel that we have succeeded in that, we both feel that the mission is not over yet.

We have decided that going forward we will publish Sero Stories in a much more organic fashion. When we meet someone that inspire and move us, we will write a feature. This may mean we do a few stories in a few days, or maybe just one every couple of months.

In between, these features, we will use our time to both work to fund future stories and travels, as well as search for our own serotonin. This is something we sometimes lost sight of during the stressful times of our project.

The other aspect of our promise we still need to figure out is our book and donation to charities that work in suicide prevention. The more we have looked into it, the more we realized how tough it would be to raise money from book sales. Photo books are very expensive to make (unless we big run of 2000+ books) and it will leave very little to donate if we sold the book for a reasonable price. We hope to still do a book of some form one day, but also hope to find another way to raise money to get people struggling from mental illness into outdoor adventure. We’re still working on finding the best way to do that in a fair and meaningful way.

We must also thank all of you for your support. For reading, sharing and talking about our project. We have reached so many people across Canada, The US and the world that we never thought imaginable. So thank you for motivating us and lifting us through the good and hard days.




  1. Danny @ Boondoggle Reply February 19, 2018 at 2:13 pm

    Thanks for all the inspiring work you’ve done on this project, John and Tracy.

    This sounds like the right move to make sure that you’re taking care of yourselves.

    I’m curious if you have considered crowdfunding a larger run for the book?

    • John Reply February 19, 2018 at 3:02 pm

      Crowdfunding was the plan for the book, but it’s tough to put a price on each book for the crowdfunding before we know how many sell.

      • Danny @ Boondoggle Reply February 19, 2018 at 4:41 pm

        Fair enough. I think the way Kickstarter and other platforms work is that it’s “all or nothing” for the goal, so if you didn’t say reach 2000 pre-orders or some $ amount, then you wouldn’t move forward and nobody is charged.

        One of the tough parts of crowd funding is telling a good story with a quality video, but you seem pretty good at that!

  2. AJ Reply February 19, 2018 at 5:38 pm

    I’m sure this has been a difficult decision for both of you, I could see your excitement for this project when I met you. You both have poured so much blood, sweat and tears into this project.

    If nothing else I would say that you were more then successful in raising awareness of mental health, taking care of your mental health and showing people that outdoor adventure can help.

    I hope that you are taking care of your mental health, whatever, however you decide to keep this going I’m sure that your goals will be met someday, somehow.

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