Searching for Sero is a photo project that shares the stories of people that are passionate about outdoor adventure as the key to happiness, well-being and balance in their lives.

These people can be weekend warriors working 9 to 5 in cities across North America or athletes that have dedicated the better part of their lives to being outside.


Sero is short for Serotonin, the brain chemical believed to contribute to the feeling of happiness. Several studies have shown that time outdoors and exercise are major contributors to increasing levels of Serotonin in the human brain.


Happiness. It is what our goals as a society should be, but that goal often gets challenged by social norms for a stable career, wealth and consumption of material items. It is time to get back to the basics. We believe it is time to strive towards a life filled with well-being and mental health. How better do this than return to the outdoors for play and challenge.


John RathwellRathwellJ-150602-7089

John is an internationally published and acclaimed action sports photographer. He has been commissioned by such clients as Red Bull, Outside Magazine, The Enthusiast Network over the last several years, just to name a few.

John’s motivation for this project came after his father passed away in 2014 from suicide. His father focused his life on working long hours, overtime and any shift he could take. John watched his father lifestyle as he grew up and could see that life needed to be more balanced. Throughout the project, John is hoping to motivate people to put a little more focus on outdoor adventure and hobbies that bring happiness to their lives by sharing the stories and photographs of how others live theirs. RathwellJ-150223-0522

Tracy GuenardRathwellJ-150602-7075

Tracy is a traditional 9 to 5 worker. She has years of experience working in the fields of criminology and youth intervention as well as business organizational analysis. People’s life choices and behaviours have always intrigued her.

Tracy’s interest in Searching for Sero comes from the desire to dig in and understand the human-being in the choices they make. She hopes to grasp these people’s relationship to happiness and how they can play an active role in their mental wellness. What is worth living for? Life! Life is worth living for and Tracy wants to  find about the inspiring stories of these people and their passions and share them with you so you also feel that amazement still exists.


Rain DogRathwellJ-150602-7273

A road trip isn’t complete without a furry, four-legged friend. Rain is a beagle/lab mix with an obsession with playing fetch. I guess you could say, chasing tennis balls are her Sero moments.

Rain’s role on the trip will be navigation and security. Her strong sense of smell should lead us in the right direction. We will also rely on her experience as  this hound has already traveled across Canada and the U.S.A. on two separate journeys. Her ability to chase squirrels will also play a key part in the project…we just aren’t sure how yet.

If you do get a chance to meet Rain, remember that if you toss the ball once, it will never end. She will play fetch forever and never seems to get tiredIMG_3268


We decided to put our lives on temporary hold while we travel to every corner of North America to find others that have discovered the need for outdoor adventure in their lives. We are living out of a 1991 Volkswagen Westfalia while we complete the project. We have a rough plan of where to go, but will follow our hearts and the stories we find.



Route Plan


Once the project has come to an end, we will be putting together a coffee table book featuring a selection of great stories and photos. Additional proceeds from book sales will be donated to mental health awareness and suicide prevention charities.

Please help support the project or purchase a print.RathwellJ-150602-7155


Teton Gravity Newschoolers PinkBike


GoWesty The PROBAR olloclip

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